# Ruby Street Digital

> Facebook and Instagram ad management for small and mid-sized businesses. Media buying, ad creative and landing pages, run by Kirat Kaeley rather than an account team.

Ruby Street Digital works with ecommerce and DTC brands, lead generation businesses, local and in-person businesses, coaches and course creators, and crowdfunding campaigns. Clients have recorded unscripted calls about what changed in their business, with figures they state themselves. Thirty-five of those calls are written up as individual stories.

## Key pages

- [Home](https://www.rubystreetdigital.com/): positioning, headline results and the full library of client videos.
- [Client stories](https://www.rubystreetdigital.com/client-stories): all 35 written client stories, grouped by industry.
- [Facebook and Instagram ads for ecommerce brands](https://www.rubystreetdigital.com/industries/ecommerce)
- [Facebook and Instagram ads for lead generation](https://www.rubystreetdigital.com/industries/lead-generation)
- [Facebook and Instagram ads for local businesses](https://www.rubystreetdigital.com/industries/local-business)
- [Facebook and Instagram ads for coaches and course creators](https://www.rubystreetdigital.com/industries/coaching-courses)
- [Facebook and Instagram ads for Kickstarter campaigns](https://www.rubystreetdigital.com/industries/crowdfunding)

## Written client stories

- [Harry, Collectible card game — ROAS from 3–4x to about 7x](https://www.rubystreetdigital.com/stories/collectible-card-game-harry)
- [Jack, Standing desks — 179% growth month over month](https://www.rubystreetdigital.com/stories/standing-desks-jack)
- [Chandra, Independent publisher — Sales increased 100%](https://www.rubystreetdigital.com/stories/independent-publisher-chandra)
- [Joe, Asian groceries, DTC — Creative refreshed every week](https://www.rubystreetdigital.com/stories/asian-groceries-dtc-joe)
- [James, Mushroom grow kits — 1x ROAS to 3x, +300%](https://www.rubystreetdigital.com/stories/mushroom-grow-kits-james)
- [Lucas, Plant accessories — Complete turnaround on ad spend](https://www.rubystreetdigital.com/stories/plant-accessories-lucas)
- [Jeff, Party supplies — First campaign beat expectations](https://www.rubystreetdigital.com/stories/party-supplies-jeff)
- [Cynthia, Supplements — $12k to $59k in a month](https://www.rubystreetdigital.com/stories/supplements-cynthia)
- [Alvise, B2B coffee — Cost per acquisition $160 to $100](https://www.rubystreetdigital.com/stories/b2b-coffee-alvise)
- [Leslie, Hair care — 4–5x return on ad spend](https://www.rubystreetdigital.com/stories/hair-care-leslie)
- [Sean, DTC ecommerce — 6–7 sales a day to 50+ in 3 weeks](https://www.rubystreetdigital.com/stories/dtc-ecommerce-sean)
- [Josh, Sports training product — Couldn’t keep up with inventory](https://www.rubystreetdigital.com/stories/sports-training-product-josh)
- [Andy, Industrial bandsaw blades — Failing campaign made profitable](https://www.rubystreetdigital.com/stories/industrial-bandsaw-blades-andy)
- [Gayle, Clean beauty — Friends-and-family to real customers](https://www.rubystreetdigital.com/stories/clean-beauty-gayle)
- [Jonathan, Fitness DVD & download — Sales up, checkout rebuilt](https://www.rubystreetdigital.com/stories/fitness-dvd-and-download-jonathan)
- [Saida, Apparel & swimwear — An insane spike in sales](https://www.rubystreetdigital.com/stories/apparel-and-swimwear-saida)
- [Matt, Beef jerky — Had to switch the ads off](https://www.rubystreetdigital.com/stories/beef-jerky-matt)
- [Ian, Axe throwing venue — Revenue almost doubled](https://www.rubystreetdigital.com/stories/axe-throwing-venue-ian)
- [Mike, DJ companies — Only calls to raise the budget](https://www.rubystreetdigital.com/stories/dj-companies-mike)
- [Amanda, Mixology experiences — 7x ROAS by month four](https://www.rubystreetdigital.com/stories/mixology-experiences-amanda)
- [Nancy, Festival — 4x last year’s attendance](https://www.rubystreetdigital.com/stories/festival-nancy)
- [Enrique, Permanent makeup studio — 3–5 bookings a week to 10–14](https://www.rubystreetdigital.com/stories/permanent-makeup-studio-enrique)
- [Guido, Kitchen cabinets — Lead volume roughly 10x](https://www.rubystreetdigital.com/stories/kitchen-cabinets-guido)
- [George, Debt settlement — $75 a day to $40–50k a month](https://www.rubystreetdigital.com/stories/debt-settlement-george)
- [Emily, Insurance — Startup to consistent lead flow](https://www.rubystreetdigital.com/stories/insurance-emily)
- [Mike, Affiliate program — Trajectory up over 1,000%](https://www.rubystreetdigital.com/stories/affiliate-program-mike)
- [Farush, Mortgage assistance — $100 per lead to under $5](https://www.rubystreetdigital.com/stories/mortgage-assistance-farush)
- [Will, Solar — More leads per dollar, same budget](https://www.rubystreetdigital.com/stories/solar-will)
- [Amelia, Equestrian training — Cost per lead under $1](https://www.rubystreetdigital.com/stories/equestrian-training-amelia)
- [Mario, Relationship coaching — 2x ROAS to 9–10x](https://www.rubystreetdigital.com/stories/relationship-coaching-mario)
- [Steve, Health coach certification — Business took off in a big way](https://www.rubystreetdigital.com/stories/health-coach-certification-steve)
- [Stephen, 3D printing academy — Funded in 3 minutes, $30k day one](https://www.rubystreetdigital.com/stories/3d-printing-academy-stephen)
- [James, Tabletop games — Funded in the first hour, 777%](https://www.rubystreetdigital.com/stories/tabletop-games-james)
- [Dr. Picard, Regenerative medicine — Tripled in about seven months](https://www.rubystreetdigital.com/stories/regenerative-medicine-dr-picard)
- [QB, Charity — Donations from around the world](https://www.rubystreetdigital.com/stories/charity-qb)

## Reported client results

- Harry, Collectible card game (Ecommerce & DTC): ROAS from 3–4x to about 7x
- Jack, Standing desks (Ecommerce & DTC): 179% growth month over month
- Chandra, Independent publisher (Ecommerce & DTC): Sales increased 100%
- Joe, Asian groceries, DTC (Ecommerce & DTC): Creative refreshed every week
- James, Mushroom grow kits (Ecommerce & DTC): 1x ROAS to 3x, +300%
- Lucas, Plant accessories (Ecommerce & DTC): Complete turnaround on ad spend
- Jeff, Party supplies (Ecommerce & DTC): First campaign beat expectations
- Cynthia, Supplements (Ecommerce & DTC): $12k to $59k in a month
- Alvise, B2B coffee (Ecommerce & DTC): Cost per acquisition $160 to $100
- Leslie, Hair care (Ecommerce & DTC): 4–5x return on ad spend
- Sean, DTC ecommerce (Ecommerce & DTC): 6–7 sales a day to 50+ in 3 weeks
- Josh, Sports training product (Ecommerce & DTC): Couldn’t keep up with inventory
- Andy, Industrial bandsaw blades (Ecommerce & DTC): Failing campaign made profitable
- Gayle, Clean beauty (Ecommerce & DTC): Friends-and-family to real customers
- Jonathan, Fitness DVD & download (Ecommerce & DTC): Sales up, checkout rebuilt
- Saida, Apparel & swimwear (Ecommerce & DTC): An insane spike in sales
- Matt, Beef jerky (Ecommerce & DTC): Had to switch the ads off
- Ian, Axe throwing venue (Local & in-person): Revenue almost doubled
- Mike, DJ companies (Local & in-person): Only calls to raise the budget
- Amanda, Mixology experiences (Local & in-person): 7x ROAS by month four
- Nancy, Festival (Local & in-person): 4x last year’s attendance
- Enrique, Permanent makeup studio (Local & in-person): 3–5 bookings a week to 10–14
- Guido, Kitchen cabinets (Lead generation): Lead volume roughly 10x
- George, Debt settlement (Lead generation): $75 a day to $40–50k a month
- Emily, Insurance (Lead generation): Startup to consistent lead flow
- Mike, Affiliate program (Lead generation): Trajectory up over 1,000%
- Farush, Mortgage assistance (Lead generation): $100 per lead to under $5
- Will, Solar (Lead generation): More leads per dollar, same budget
- Amelia, Equestrian training (Coaching & courses): Cost per lead under $1
- Mario, Relationship coaching (Coaching & courses): 2x ROAS to 9–10x
- Steve, Health coach certification (Coaching & courses): Business took off in a big way
- Stephen, 3D printing academy (Crowdfunding): Funded in 3 minutes, $30k day one
- James, Tabletop games (Crowdfunding): Funded in the first hour, 777%
- Dr. Picard, Regenerative medicine (Health & medical): Tripled in about seven months
- QB, Charity (Nonprofit): Donations from around the world

## Contact

Book a 30-minute call: https://calendly.com/kirat/30-min-strategy-session